The global eye makeup market is expected to
display splendid growth in forthcoming years. The eye makeup industry segment
is displaying high growth due to new and innovative eye products on display. In
summers, it is the waterproof eye makeup that moves market upwards because
during summers waterproof eye makeup fights humidity and heat without smearing
the makeup. Several manufacturers have come up with sweat proof makeup products
that beat the summer heat without any untoward makeup lines and cake formations
that would eventually have ended up destroying the makeup.
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Today’s working women have a penchant
for wearing such make ups that last though out the day. A growing demand for
smear-free eye makeup products including waterproof eyeliners are gaining
significance amongst sportswomen participating in swimming and other humid
outdoor activities. The emerging trend in the market is inclination towards
mineral eye makeup having natural properties and no traces of carbon being made
up of inorganic substances. As woman takes an increasing liking for mineral eye
make- up, there will be a significant growth during forecast period.
North American region dominates
the market growth during forecast period owing to higher sales growth aligned
with higher sales of eye liners and eye pencils. Long lasting eyebrow pencils
are finding a proven niche in market and this is due to bold eyebrows that are
making a splash in regions in coming years. The eye makeup industry comprises
both private players and vendors strewn across the globe. A run-up to market
competitiveness has forced manufacturers to come up with innovative tag lines,
marketing jargons and certain brands are adding a distinct touch with celebrity
tie-ups and fashion shows showcasing cosmetics brands to extend brand
visibility and a touch of glamour in the name of product differentiation.
Mascaras are the largest selling
eye make-up products across the globe and rake in market revenue of around 54%
during forecast period. These eye products are respected with safe ingredients
being used and the criteria of use being quality assurance and manufacturing ethics
that play a large hand in testing compatibility of product with packaging and
shelf life.
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Segmentation of eye makeup market
includes mascaras, eye shadow kits and eye liners and pencils. By distribution
and make up, segmentation of eye makeup market includes hypermarkets, supermarkets
and department stores, specialty retailers and pharmacy and drug stores. By
geography the eye makeup industry includes North America, Europe, Asia Pacific,
MEA, and Latin America. The leading players in mascara market include Loreal,
Max Factor, The Face Shop and Chanel. The leading players in the eye makeup
market include P& G, L’Oreal, Shisesido, Estee Lauder, LVMH, Amway, Avon,
Chanel, Revlon, and Unilever.
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