Polymer Emulsion Market Drivers, Manufacturers and Regional Analysis Forecast to 2022

Global polymer emulsion market demand is expected to grow at a steady rate mainly on account of strong demand from paints and coating industry. Increasing demand from end use industries is expected to drive the market growth over the forecast period. Paints, coating, paper, paperboards and adhesives are the key products where polymer emulsion is used. Paint and coatings hold the majority share owing to the high demand of acrylics.

The major raw material used in the production process are natural gas and crude oil. Therefore, polymer industries are dependent on the oil and gas industry. Any fluctuation in the raw material prices affects the profitability and expenses of manufacturing. The increase in raw material prices fluctuates the demand of final end product. Such volatile raw material price is a major challenge for the polymer emulsion market. Consumers have been shifting towards bio based products in recent years on account of stringent regulations and environmental concerns. Emerging economies including Brazil, China and India are expected to provide great opportunities over the forecast period. New product development through research and innovation programs offer bright prospects for the industry growth in near future.

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Paint and coating are vastly used in construction. Recent trends have shown that the consumption of paints and coating in emerging economies such as India and China has increased considerably owing to infrastructure development initiatives. The global polymer emulsion market volume was estimated to be around 15000 kilo tons in 2015. The automotive coating has led has significantly contributed to the growing demand of adhesives which in turn has resulted in propelling the growth of polymer emulsion. Government regulations have forced manufacturing companies to undertake research and development projects for developing safe products. Synthetic agents are being replaced by water based polymers owing to their superior environment benefits. Regulatory agencies including REACH and EPA guide the manufacturing organizations regarding the best practices. They have also set standards in accordance with the clean air act associated with the emission of harmful chemicals which include styrene, toluene, methyl chloride and acrylonitrile. 

Product segmentation includes acrylics, vinyl acetate polymer, and styrene-butadiene latex. Acrylics segment has been dominating the market with holding approximately half of the market share. They have superior water resistance and show quick drying behavior. Such favorable characteristics are expected to further drive the demand of acrylics in near future. Vinyl acetate is expected to show an increasing growth over the forecast period. They are widely used in the manufacturing of adhesives which are further used in the manufacturing of porous material such as paper, fabric, and wood.

Segmentation on the basis of the application includes paint & coating, paper & paperboard, and textile. Paint and coating dominated the application segment is the trend is expected to continue on account of high usage of acrylics in the paint & coating industry. The polymer market is estimated to witness a robust growth in the application of paint & coating. Low VOC content manufacturing favoring the environment on account of regulatory framework is expected to further drive its usage in this application. Application segment usage is followed by paper & paperboard. Polymers mainly find usage in this segment as adhesives. Other application where they are majorly used include textile, glass fibres, construction, carpet & gloves manufacturing.

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The industry is segmented on the basis of geography as into North America (the U.S., Canada, and Mexico), APAC (China, Japan, and India), Europe (Germany, the U.K., and France), Middle East and Africa and Latin America. Regional demand is dominated by Asia Pacific and the trend is expected to continue over the forecast period. Major factors contributing the regional dominance is urbanization, massive construction and rapid industrialization. Regional demand is followed by North America and Europe and is expected to witness a moderate growth in the near future. Polymers are mostly used in industrial applications in Europe and North America. South America and Africa are projected to observe a stable growth in the near future mainly on account of paper and wood industries.

The polymer emulsion market is oligopolistic in nature and highly fragmented. Major players dominate the industry and supply goods to meet around one-third of the demand. The manufacturers are taking various steps to increase their production capacity. As the final product price is highly dependent on the raw material price, companies go for cost optimization through economies of scale and achieving efficiency. Low-cost leadership approach is a common trend seen in manufacturing companies. Key players in the industry include Nuplex industry, Synthomer, STI polymer, Wacker Chemie AG, BASF, Omnova Solutions, Styron, Clariant International Limited, and DIC Corporation.