Global automotive embedded telematics market is expected to grow at a significant rate on account of increasing safety concerns in vehicles. Wireless technology and mobile phones have further contributed to the growth of overall industry. Automotive embedded telematics deals with sending and receiving information with the help of telecommunication devices. Automatic driver assistance, GPS navigation, safety communications and emergency systems are some of the features driven by this kind of a system. Further, it has other wide applications, which include vehicle tracking, fleet management and car sharing system.
Increasing incidence of road
accidents and vehicle mishaps is expected to drive the market demand over the
forecast period. Rise in number of vehicles has created a need to maintain high
safety standards. There has been concerns over human casualties and vehicle
damage on account of road accidents. Therefore, safety measures in automobiles
have been a major priority for all customers. Rise in disposable income has
resulted in more number of vehicles. This has resulted in traffic congestion,
disoriented transits and mass transportation. Automotive telematics aim at
giving solution to these problems and therefore driving the overall industry
growth in near future.
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Increasing safety concerns for
passenger safety is the major factor driving the overall market demand. The
global telematics market is expected to witness a substantial growth over the
forecast period. Usage of mobile phones have significantly contributed in
propelling the demand. Telecommunication operators are focusing on automotive
risk management in recent years. Mobility integrators has made possible
integration transportation network.
This network consists of private
as well as shared modes of transport. Applications including global positioning
system, vehicle warning system, automatic driving system, and wireless safety
communication provided by telematics are other factors driving the overall
market. The telematics system is based on informatics and telecommunication.
They are further classified as intelligent transportation system and wireless
access for vehicular environment.
Automotive telematics have been
used in navigation system as well as mass fleet transportation. Individual
vehicles are fitted with mobile vehicle devices, which communicate with
stationary communication base location. Tracking of automobiles is used by
automobile insurance players and logistic companies. Taxi services including
Uber have been using these applications to track their vehicle fleet and manage
the traffic congestion. Further, these suites provide connectivity with the
passengers therefore easing the billing process.
Communication break downs and
error rates are the major factors offering a challenge to the global automotive
market. These applications are enormously sensitive and can cause serious break
down in case of minute error. Information collection is done with the help of
sensors whereas key decisions is taken by the control unit. These automotive
structures are known to handle system failures owing to its digital networks.
This factor is expected to drive the overall market in near future.
Human machine interface is
expected to offer tremendous opportunities in the development of automotive
telematics over the forecast period. Pay per use applications, subscription
revenues, and entertainment packages for entertainment, navigation applications
and installation of black boxes for security are other applications, which are
expected to provide short term benefits in near future.
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Moreover, the cost of
manufacturing has also reduced on account of easy availability of hardware
components and advancement of technology. Global automotive embedded telematics
is segmented based on their application service, which include safety, navigation,
remote diagnostics and entertainment. The embedded automotive telematics are
made up of modules which include wireless communication, location technology
and in vehicle electronics. These modules are used for vehicle to vehicle,
vehicle to devices or vehicle to infrastructure communication.
The industry is segmented based
on geography as into North America (the U.S., Canada, and Mexico), APAC (China,
Japan, and India), Europe (Germany, the U.K., and France), Middle East and
Africa and Latin America. North America has been the dominant market in terms
of global demand and is expected to continue its lead on account of highly
sophisticated wireless technology.
Asia Pacific follows regional
demand owing to increasing number of automobiles especially in emerging
economies including India and China. Japan and South Korea have been a
potential OEM market on account of significant presence of automobile manufacturers.
Europe has shown as substantial growth in recent years, mainly in developed
economies including Germany and France and the trend is expected to continue
over the forecast period. South America and Africa is expected to show a
stagnant growth on account of slow growth of automotive market.
Key players in the market
Autotrac, Teletrac, Omnitracs, Fleetmatrics, DigiCore, Masternaut limited,
TomTom Telematics, Telogis, Trimble Naviations, and Mix Telematics. Majority of
the sales occur through OEM market. Hence, manufacturers focus on maintaining
strong relationship with the automobile industries. Retail market mostly
consists of vehicles, which need new fitting or require hardware and software
upgrade.
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