The global tampon market is expected to witness an exponential growth over the forecast period owing to the growing concern and awareness, rising standards of hygiene, and continuous advancements in a product. In addition, a growth of this market is driven by the shift towards convenient products from low-cost products, offering extended safety and functionality from leakage.
The tampons global market is
considered to be a highly dynamic industry attributing to a number of large
vendors. Additionally, rising controversies related to the use of tampons such
as negative impacts on health influence the vendors to develop and compete with
better innovative products. Advancement of value added features in products is
expected to support as well as increase sales of premium, branded tampons in
developed industry while retail structure modernization and improved pricing,
and performance is expected to influence developing regions growth.
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The trend towards leading
physically active lifestyles is projected to prominently benefit the industry
and boost in sales. Compact and smaller products in discreet packages, as well
as small and slender sized tampons targeted at the teen market, are also
anticipated to benefit market expansion in the coming years. The rising awareness
about hygiene and health products among women is anticipated to be the major
driver for its growth. The growing
awareness among women is a rise in women employment and therefore enables them
to educate about alternatives to sanitary napkins.
Use of tampons is currently
notable only in Western countries, while in the developing countries, sanitary
napkins find widespread use. The Major reasons attributing the low penetration
rates are taboos associated with tampon use, non-availability across retail
channels, low awareness, lack of affordability, and cultural restrictions.
Additionally, health risks caused by tampon use such as Toxic Shock Syndrome
and bacterial infections are acting as prominent deterrents for adoption rate.
Tampons constitute an integral
part of the feminine hygiene products industry. However, despite being an
essential element in the feminine care products industry, tampons are yet to
establish a firm footing as their penetration is almost non-existent in some of
the high-growth developing industry. The fastest growth rate of tampon adoption
in emerging economies has led vendors to manufacture better quality tampons to
cater the huge female population in these countries. The tampon industry in the
Asia Pacific region is anticipated to witness rapid growth rate comparing to
the developed economies industry. The
growing demand from emerging economies is a major trend that is expected to
lead to the growth of the global tampons industry during the forecast period.
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The United States and Europe
represent important industry across the globe. This region provides potential
growth attributed to per capita spending increased on personal hygiene product,
huge population base, growing awareness levels, and rising levels of income.
Emerging economies such as China, India, Russia, and Brazil have witnessed
remarkable economic growth in recent years, which has led to a large section of
the population in these countries progressing to the middle class segment.
These countries provide significant opportunities for tampons vendors. The
middle class is expected to spend frequently on hygienic sanitary products
affordably.
The major players in the industry
include Unicharm /corporation, Svenska Cellulosa Aktiebolaget (SCA), Rostam
Ltd., Procter & Gamble, Natracare Bodywise (UK) Ltd., Lil-lets Group
Limited, Kimberly Clark Corporation, First Quality Hygienic Inc., and Energizer
Holdings Inc., among others.
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