Global Billboard Market is
expected to grow at a moderate CAGR in the forthcoming period. Billboards serve
commercial significance in creating a brand value for a product and shapes
consumer attitudes. With the attention span less than thirty seconds for
consumers, a digital billboard must be captive to the consumer’s eye.Also, the
billboard needs to be suffice inenough information required to exhibit the pros
of the product. Travelers are much impressed with digital billboards immediacy
and ability to communicate timely and relevant information.
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Market Research Report At: https://www.millioninsights.com/industry-reports/billboard-market
The top performing brand categories comprises entertainment, gaming,
quick-service restaurants, recreation and televised sporting events.
Digital billboards extensively cater to the branding needs and also are much
impressive to the consumers. Overall, billboards can affect economic prosperity
with a median indicating market performance and indicators for sale of
particular product. Driving factors
responsible for the growth of billboard market includes rise in commercials and
innovative methods to demonstrate commercial value about a product.
Also, the growth in consumer base and educational importance also adds to the market growth.
Also, the growth in consumer base and educational importance also adds to the market growth.
Based on segmentation by product,
the billboard market includes bulletin, poster, leased displays, street
furniture, urban fixture displays and transit displays. Based on
segmentation by industry, the billboard market includes aerial advertising,
billboard-display advertising, display advertising, indoor advertising, outdoor
advertising, transit advertising and store-display advertising.
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Geographically, billboard market
spans North America, Latin America, Europe, Asia-Pacific, Middle-East and
Africa. APAC market dominates the global market scenario owing to increasing
dominance of commercials and digital platforms. Europe and North America market
is also expected to grow in the forthcoming period due to significant
proliferation of commercial ads and growth in number of digital platforms. MEA
regions also account for a significant share in the global market owing to
increasing importance of commercials. The key players in the billboard market
include Times, New York Times, Adams Outdoor Advertising, Jcdecaux, Bell Media,
Captivate Network, Clear Media, CEMUSA, EPAMEDIA.
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